Several news sources have cited the new Netflix documentary The Social Dilemma as the "most important documentary of our times" (The Independent). Released just over a week ago, the documentary has caused waves in a number of different circles, ranging from scrutiny of the surveillance capitalism to which we are all seemingly indifferent (The Guardian) to whether the documentary really addresses some of the biggest issues in big tech (Slate). 

Sometimes as a brand, you have to put your money where your mouth is and even though at times this can be tough, in this year, in these times standing by your values is more important than ever.