Fusing data and design to supercharge innovation—in products and processes

Posted by McKinsey on May 20, 2019 3:23:49 PM

While many organizations are investing in data and design capabilities, only those that tightly weave these disciplines together will unlock their full benefits.

Often in business, the biggest breakthroughs come when organizations connect different, and seemingly disparate, ideas and approaches. Diversity of perspective has been shown time and again to foster fresh thinking to solve tough problems. Such is the promise for organizations that can effectively bring together data and design.

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Topics: Artificial Intelligence, Data