When selling any product, it’s important to consider your customers’ experience in comparison with other products or services—even if they’re completely unrelated.

“The last best experience anyone has anywhere,” writes IBM’s user experience expert Paul Papas, “becomes the minimum expectation for the experience they want everywhere.”

Smart AI applications can automate some of the most tedious aspects of many professions. Because of that, it has the potential to improve both employees’ lives and a company’s bottom line.

Nevertheless, many people are still scared that AI will make many jobs redundant or prevent hires in the first place. We believe the opposite is true—and it helps to consider AI as a kind of employee itself.