Ahead of World Summit AI (11th-12th October 2023, Taets Art & Event Park, Amsterdam), we had the opportunity to sit down with Parag Parekh, Chief Digital Officer, and Ulrika Biesèrt, Chief Human Resources Officer at IKEA, to gain valuable insights into their perspectives on the future of AI.
Parag, you’re presenting at World Summit AI this year - can you provide a little insight into what you’ll be presenting on?
Today at IKEA we are looking at furthering the integration of the offline and online journey, for deeper and more authentic customer experiences in-store, as well as a seamless online journey, which we have been working on for quite some time.
Our motto is: Human centric and tech enabled. We are currently integrating technology into everything we do as key to providing the best possible solutions and products for our customers. This is why we are and have invested in Augmented Reality (with our IKEA Kreativ design experience), using robotic automation solutions in warehouses, and more. Plus, we’ll share more on the journey to reskill and upskill co-workers amidst a rapidly changing labor market. We’ll explore all of this and more at the Summit, so please tune in to hear what we are up to in the wonderful world of digital technology!