Ahead of World Summit AI (11th-12th October 2023, Taets Art & Event Park, Amsterdam), we asked Phelim Bradley, Chief Executive Officer, Prolific, his thoughts on the future of AI.
As an expert in the field, what critical challenges do you believe the AI community needs to address to ensure responsible & and ethical AI deployment?
The people behind your data matter. We need to make sure that we have a diverse workforce providing the human intelligence that makes artificial intelligence better. It’s critical we make sure that people are representative of the population if we are to have accurate and unbiased AI. And also that we are protecting human dignity as we develop these tools. It’s important that we develop AI systems that augment people and don't replace them. The goal should be making humans more efficient or more productive. That’s key for developing a prosperous future.